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Stepping Back Instead of Inching Forward
Online real estate marketing has reached the point of diminishing returns. Real estate 1.0 introduced agent websites, whether custom or in the vast majority of cases some version of a template sites....
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Be Top of Mind for the Right Reasons
Real estate 2.0 revolves largely around the concept of earning the ever-coveted top of mind presence through electronic means, whether it be a blog, Twitter account or Facebook page. Agents seek to...
View ArticleRequested Registration Equals Smart Business
What sets you apart from every other agent in your area? What sets your website apart? Much has been made about making websites “sticky,” becoming a one-stop shop for all things real estate area in...
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Maintaining Focus in a Social Media Mad Real Estate World
There’s an advertisement running ad nauseum on the Sirius, particularly the Howard Stern channels, that deals with focus in business. To paraphrase, success comes not from doing 1,000 different things...
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Revealing My Favorite Smartphone App for Real Estate
As we say goodbye to 2010 – and hopefully you’re not one of the folks saying good riddance from a business perspective at the same time – I thought I would share with you my favorite smartphone app...
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